Jewelry's Ha Joo Yeon and Kim Eun Jung have transformed into CEOs for their online shopping mall MODN. Joo Yeon and Eun Jung have been well-known as fashionistas in the celebrity realm. They recently opened up an online shopping mall called MODN and will be working alongside the Korean clothing business, APM Korea. They are displaying their unique fashion through this online shopping mall by personally hand picking the items and coordinating them. The online mall has garnered hot attention from netizens, especially through MODN's promotion video arranged by a professional staff. Customers have commented, "Fashionable group Jewelry," "It's good to see a different side to them from before," "Ha Joo Yeon has extreme honey hips!" As soon as they opened the online shopping mall, Jewelry explained their purpose, "This mall is not only intended to promote using the celebrity's name but it also an attempt to experiment with the blend between fashion and art." Looks like their business is off to a great start!