Today, a preview picture of the second HITE Beer CF featuring Kwon BoA was released. Since its' release, netizens everywhere have been talking about BoA's new look. The preview picture shares a similarity to her first HITE poster (which was the reason for the beer’s new found popularity) except for the fact that “she now looks like a hot vampress,” fans commented. Because BoA's previous promotion for HITE Beer (in January) generated so much hype, HITE couldn't wait to get another commercial with the busy Japanese star. “After consultation with BoA and her management, we decided on a new image. BoA herself was shocked after seeing her new hairstyle.” Since her debut at the age of 13, BoA has always sported long hair, so the drastic change in hairstyle has become a very hot topic. Though many speculate whether she cut her hair or if it's just a wig, netizens have been praising her new (unconfirmed) hairdo because, “as other stars get older, they try to look younger. BoA on the other hand ages gracefully and maturely while still entertaining many on stage or on screen". For a $100,000 contract to drink beer, it wouldn't surprise me if she did cut her hair! If you love BoA, make sure to vote for her in our Hottest Korean Star Poll!