GFriend looks back on their 10-year journey with the release of their special album, Season of Memories. Ahead of the official album release on the 13th, the group pre-released the title track "Season of Memories".

"Season of Memories" celebrates the group's decade-long legacy, reflecting on their past milestones. 

The track embodies GFRIEND's signature style, featuring a soaring melody, dynamic progression, and beautiful, poetic Korean lyrics. 

The album was produced by Source Music, the company that has overseen the group's growth from the beginning, ensuring the perfect synergy between the members. In addition to the title track's pre-release, GFRIEND shared a mood film on HYBE Labels' YouTube channel at noon on the 6th, featuring highlights of the new song as well as behind-the-scenes footage from their first concept photo shoot. Their innocent, playful vibe evoked a sense of nostalgia among fans, reminiscent of their debut days.

On the 13th, GFRIEND will release the music video teaser for "Season of Memories" at midnight, followed by the full music video and the track "Always" at 6 p.m. They will also hold a special 10th-anniversary concert titled GFRIEND 10th Anniversary 'Season of Memories' from the 17th to the 19th at the Olympic Hall in Seoul.