Following the global success of her drama 'Friendly Rivalry,' Hyeri has become the cover star of the March issue of China’s top fashion magazine, Spotlight. 

On the 23rd (Sunday), three cover photos showcasing Hyeri’s diverse charm were revealed via Spotlight’s official social media channels, immediately drawing attention.

For the photo shoot, themed “Burning Roses,” Hyeri experimented with a variety of styles—from sleek, long straight hair and tousled waves to a chic updo. She flawlessly pulled off looks including a red set, a leather dress, and pieces made from unique materials, highlighting her stunning visual appeal.

Hyeri’s ability to embody different moods and poses as the concept shifted impressed many, exuding both soft charisma and dreamy allure throughout the shoot.

Following the release of a teaser video for her Spotlight cover, Hyeri’s name topped the trending search list on China’s social media platform Weibo under the term “Lee Hyeri’s First Cover in a Chinese Magazine.” Within just one day, the teaser racked up over 50 million views, sparking an explosive reaction from fans.

In ;Friendly Rivalry,' released in February, Hyeri portrayed the mysterious Yu Jae Yi, a top 0.1% high school student, delivering a performance that perfectly captured her character’s enigmatic charm. 

The drama has topped OTT charts in South Korea, Japan, and Taiwan. In Thailand, a pop-up store dedicated to the series has been set up, further demonstrating its international popularity.

Meanwhile, Hyeri is preparing to meet her global fans through her first solo fan meeting tour, “2025 HYERI FANMEETING TOUR .”