Actor Kim Soo Hyun is facing intense controversy following recent rumors and allegations, including a statement from the YouTube-based media outlet Garosero Research Institute, which accused him of having a romantic relationship with actress Kim Sae Ron when she was 15 years old. 

In their March 10, broadcast titled "[Shocking Exclusive] Kim Soo Hyun Led to Kim Sae Ron's Death (Kim Soo Hyun's 6-Year Relationship with 15-Year-Old Kim Sae-ron Since 2015)," the channel claimed that Kim Soo Hyun, who was 27 years old at the time, had been involved with Kim Sae Ron from 2015 when she was just 15 years old.

Garosero Research Institute's Allegations

"Because of the bold and shameless Kim Soo Hyun, we have no choice but to expose more about him today.

We were planning to end the broadcast yesterday since we need to focus on opposing President Yoon Suk Yeol’s impeachment, but since Kim Soo Hyun started spouting nonsense about 'false information,' we’ll start by revealing two explosive photos today.

Kim Soo Hyun, who allegedly dated a 15-year-old middle schooler, will likely be permanently banned from entering the US.

Even global stars like BTS wouldn’t dare to challenge Garosero Research Institute, but Chinese star Kim Soo Hyun? It’s honestly laughable."

Garosero Research Institute has intensified its allegations against Kim Soo Hyun, accusing him of dating a 15-year-old middle school student. The channel suggested this could harm his career, even implying potential U.S. travel restrictions. A statement posted on March 11, 2025, read: "Due to Kim Soo Hyun’s foolish actions, we must expose him again today."

Kim Soo Hyun’s agency swiftly denied the accusations, calling them false and malicious, and announced plans to pursue legal action. Despite the allegations, his endorsement deals continue, and experts believe his career will likely remain unaffected unless significant evidence emerges.

Kim Soo Hyun's Ongoing Advertisement Deals

According to recent data, Kim Soo Hyun is presently serving as a brand ambassador or appearing in advertisements for multiple brands across various industries. 

• MIDO (Swatch Group) – Asia ambassador for the Swiss watch brand (2020 – present)
• YOU Beauty (HEBE Beauty Group) – Featured in Indonesian advertisements (2022 – present)
• Eider (K2 Korea) – Outdoor apparel (2023 – present)
• Homeplus – Retail and shopping (2024 – present)
• Bench (Suyen Corporation) – Fashion advertisement in the Philippines (2024 – present)
• Shinhan Bank (Shinhan Financial Group) – Banking advertisement in Vietnam (2024 – present)
• Decorté AQ (Kosé) – Japanese cosmetics advertisement (2024 – present)
• Jo Malone London (Estée Lauder Companies) – Perfume brand ambassador in Asia (2024 – present)
• Cuckoo Electronics – Home appliances advertisement in Malaysia, Vietnam, China, Indonesia, and the U.S. (2024 – present)
• Prada – Global brand ambassador for the fashion house (2024 – present)

Despite the rumors circulating about his personal life, these partnerships remain intact for now.

K-netizens respond to Kim Soo Hyun's current advertisements

"Kim Soo Hyun is still doing ads? After everything that's happened?"

"Rest in peace to his image. How can he still be getting work after all of this?"

"He better explain himself properly. The family testified, and they say there's a lot of evidence."

"Isn’t this just like what happened to Kim Sae Ron? Now they’re doing the same thing to Kim Soo Hyun."

"Shouldn't the brands be rethinking their partnerships? This is not the image they should be endorsing."

"Why is he still getting such high-profile contracts? Isn’t he aware of the situation?"

"He should pay back the money from those ads as a penalty and step away for good."

"Let’s see if the penalty fees are enough to get him to retire and take responsibility."

"Why is he still out there promoting products? His reputation is already ruined."

"At this point, it’s all about the money. He’ll just continue with the ads since he’s got plenty of it anyway."

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