DAY6 named new brand ambassadors for Umbro, launches ‘Stand By Me’ campaign.

Four-member band DAY6 has been selected as the new brand ambassador for British heritage sports brand Umbro.

On February 4th KST, Umbro unveiled the ‘STAND BY ME’ campaign featuring DAY6, emphasizing the brand’s commitment to being a constant presence in everyday life.

This collection contrasts the band members’ most personal, introspective moments—where they draw inspiration—with their dynamic and electrifying performances on stage. The campaign visually represents Umbro’s brand historyalongside DAY6’s artistic aura through a cinematic lens.

The HBL collection, created in collaboration with DAY6, is available at Umbro’s offline stores nationwide and online shop. Related content can be viewed on Umbro’s official Instagram.

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