Singer G-Dragon has been selected as the new face of Hana Financial Group.

On the 13th, Galaxy Corporation announced, "G-Dragon has recently been chosen as the new model for Hana Financial Group," and added, "We are very excited to form a partnership with Hana Financial Group, which has been a pioneer in creating new and exciting marketing campaigns beyond the financial sector. We look forward to seeing unique and innovative approaches in advertising and marketing that have never been seen before."

Previously, G-Dragon sparked curiosity by posting a nail art image on his personal SNS at 11:11 AM on January 11, emphasizing the meaning of "one" ('Hana', means 'one' in Korean).

With this first content, he attracted attention by trying unconventional marketing that had never been seen in the financial sector. All eyes are now on the new advertising and marketing strategies G-DRAGON will showcase through his partnership with Hana Financial Group.

Meanwhile, G-Dragon released his digital single "POWER" on October 7 of last year, his first in 7 years and 4 months. He followed that with the release of "HOME SWEET HOME" in November, a new track featuring BigBang members Taeyang and Daesung, which caused a global sensation.

"HOME SWEET HOME" quickly topped major Korean music charts such as Melon and Genie immediately after its release. The song maintained the number-one spot for six consecutive weeks (from the 4th week of November to the 5th week of December), and even claimed the number-one spot on the December 2024 monthly charts. As of January 12th, it continues to hold the top position on real-time and daily charts, solidifying his position as a dominant force in the music industry.