ADOR has stated in response to NewJeans’ ultimatum, which was sent following the group's mention of terminating their exclusive contract and sending a certified letter regarding the incident involving Hani's "ignore" remark. ADOR raised their voice towards Belift Lab, the label behind the “Ignore” incident involving Hani.

On the 27th, ADOR stated, “We have maintained a careful stance to avoid unnecessary controversies surrounding our artists due to the factual dispute,” addressing the ongoing issue. Previously, Belift Lab had claimed that the "ignore" remark attributed to an ILLIT manager overseeing protocol was untrue, stating that no such remark was made, and the Ailet members had always greeted NewJeans members.

In response, ADOR emphasized, "Belift Lab’s claims differ entirely from Hani’s testimony," adding, "Hani clearly remembers an ILLIT manager overseeing protocol saying something along the lines of 'ignore' or 'pass by ignoring'." ADOR criticized the idea that Hani must recall every detail of the brief incident, saying it was an overly harsh standard to apply to a victim.

Further, ADOR expressed full trust in their artist, Hani, stating, “We truly sympathize with the harm Hani has suffered,” and urged Belift Lab to show respect and a sincere attitude toward resolving the issue. They called for Belift Lab to avoid further unnecessary controversies surrounding ADOR’s artists.

On the 13th, NewJeans members sent a certified letter to ADOR, demanding the correction of contract violations. The letter included demands for an official apology from the manager who made the "ignore" remark to Hani and the return of Min Hee Jin as CEO. The letter also included a clause stating that if the issues were not addressed within 14 days, they would consider terminating their exclusive contract.

With the ultimatum D-DAY upon them, ADOR’s statement appears to be a response to the certified letter. However, it seems unlikely that the members will interpret ADOR's response as a resolution to the contract violation concerns. The situation is leaning toward a dispute over the exclusive contract between the two sides.

Hello, this is ADOR. On October 7, 2024, Belift Lab released a statement through their Belift Lab X account regarding the “manager ignore remark.” ADOR has maintained a careful approach so far to avoid unnecessary controversies surrounding our artists. However, despite our efforts, the issue has not been resolved, and we are now expressing our stance.

Belift Lab's claim differs entirely from Hani’s testimony. Hani clearly remembers an ILLIT manager overseeing protocol saying “ignore” or “pass by ignoring” on May 27, 2024. The incident occurred in a relatively short moment, and it is an overly harsh standard to require the victim to recall every detail of the situation in order to raise the issue.

ADOR and its members fully trust our artist’s statement and deeply regret the harm Hani has experienced. We hope Belift Lab will not take Hani’s pain lightly and show mutual respect, demonstrating a sincere attitude to prevent further unnecessary controversies surrounding ADOR’s artists.