AliExpress 2024 Weverse Con Festival (hereafter Weverse Con), hosted by HYBE, concluded on a grand note amassing nearly 22,000 on-site attendees and 18,000 online viewers over two dynamic days on June 15 and 16.
Weverse Con transcended boundaries of age, genre, and geography with a significant rise in global participation. 51% of on-site attendees hailed from outside Korea and 64% of all online livestream viewers tuned in from beyond Korea, underscoring the event's growing international appeal.
The number of performing artists increased from 20 last year to 24 this year, broadening the diversity of the lineup to include not only K-pop but also globally recognized J-pop, indie musicians and a virtual artist group.
The outdoor Discovery Park venue featured an all-live band stage, delighting fans with fresh arrangements of their favorite songs in an open-air setting. The stage featured performances by BOYNEXTDOOR, &TEAM, TOMORROW X TOGETHER, LEE SUNG KYOUNG, 10CM, XIA, CHUU, JUST B, Billlie, ENHYPEN, imase, SEO EUNKWANG & LIM HYUNSIK, and KIM JAE JOONG for two days.
Indoors at the Inspire Arena featured performances by top-tier musicians including ILLIT, THE NEW SIX, BOYNEXTDOOR, &TEAM, YOASOBI, LE SSERAFIM, TOMORROW X TOGETHER, TWS, JD1, PLAVE, fromis_9, ENHYPEN, and SEVENTEEN.
In addition to the line up, the festival boasted a series of special tribute performances dedicated to J.Y. PARK, a legendary Korean artist celebrating his 30th anniversary. Bang Si-Hyuk, Chairman of HYBE and PARK's longtime "music companion," made a special appearance, accompanying PARK on guitar and piano for a rendition of his hit songs.
In total, approximately 7 million users accessed the Weverse app throughout the two-day event, representing 70% of the app's general monthly active users (MAU) over that brief period.
Since the initial festival announcement, over 1.53 million global posts about Weverse Con have been generated on X (formerly Twitter).
HYBE stated: "We're thrilled by the heightened interest in this year's Weverse Con festival, reflected in increased attendance and enthusiastic feedback on-site and online. It's gratifying to see our vision of a unified music celebration resonating across generations and genres. Looking ahead, we're committed to expanding and enhancing the festival to create an even more inclusive experience in the future."
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