NewJeans' Hanni has been exclusively chosen to lead Gucci's global campaign for the iconic Horsebit 1955 handbag. This selection underscores her rapidly growing influence and aligns with Gucci's vision, as articulated by their new creative director, Sabato De Sarno. His approach to design—refined and elegant—has been well-regarded since his days as fashion director at Valentino in 2020.

Hanni's role as the sole face of the Horsebit 1955 campaign is significant, especially following last year's group campaign. It marks a notable shift, highlighting her individual impact on a global scale. The campaign will debut worldwide on the 25th and includes the release of three exclusive Horsebit 1955 handbags, available only in Korea. These bags will feature the Rosso Ancora, a burgundy red that reinterprets a heritage color of the house, first introduced at Sabato De Sarno's inaugural fashion show in September.

Gucci released a teaser image of Hanni, crafted by Sabato De Sarno himself, on the 20th. It beautifully melds youthful elegance with Gucci's heritage. Hanni previously expressed that diversity, comfort, and confidence are the core elements she values in fashion, all epitomized by the Gucci Horsebit 1955 handbag.

The Gucci Horsebit 1955 stands as a signature piece within the house's handbag collection, showcasing the craftsmanship and premium materials that define Gucci's enduring appeal. This campaign not only celebrates the legacy of the Horsebit but also cements Hanni's role as a central figure in conveying Gucci's modern yet timeless narrative.