On May 14, Spriteunveiled a new model as the summer season approaches in full swing.
On this day, the renowned Coca-Cola soft drink brand announced that singer Kwon Eun Bi is the new model to represent Sprite alongside Cha Eun Woo.
Last year, Kwon Eun Bi stole the show at the 2023 Water Bomb stage with her electrifying performance, earning her the affectionate title of 'Water Bomb Goddess.' Since then, she's been everywhere, gracing various festivals and events and even popping up on entertainment programs. It's no surprise she's become a hot commodity in the advertising world, practically synonymous with the refreshing image of the Water Bomb Festival. Now, with her latest gig as Sprite's exclusive model, fans are expecting even more exciting collaborations this summer.
Fans are already excited as news of Kwon Eun Bi becoming the next Sprite model has been released. Fans have commented, "I'm going to drink more Sprite," "Kwon Eun Bi has that Water Bomb festival image," and "She's perfect for the summer season. On top of this, many are looking forward to her chemistry with Cha Eun Woo in the coming campaigns.
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she really suits the brand image of Sprite! Summer freshness!