Every song they release belongs to a different genre, signifying the beginning of their full-fledged conquest of limitless genres, ironically titled "Impossible."
Group RIIZE has launched their new song "Impossible," aiming to dominate global charts. This track, a foray into "house" music— not commonly mainstream among K-pop idols—has garnered an unusual but enthusiastic response from EDM enthusiasts worldwide, expanding not only their own fanbase but also the reach of K-pop.
The explosive activity on YouTube, based on music video views, serves as solid evidence of "Impossible's" global hit potential. The official music video surpassed 5.4 million views within just two days of release, and thanks to this, it has successfully topped YouTube's trending charts in the music category for two consecutive days.
There's also a noticeable surge in derivative content produced by YouTubers, driven by the song's perceived popularity. This includes 'reaction videos', which are essentially video commentaries on the music video, produced by YouTubers from various countries including South Korea, Japan, North America, and Europe.
Fittingly dubbed as the "ultimate performance group," famous dancers both domestically and internationally are voluntarily releasing diverse content related to RIIZE's new song, including dance analyses and cover dances.
Coinciding with this, RIIZE has taken to their official SNS to individually acknowledge and thank the dancers who started the 'challenge' associated with the song.
The YouTube sensation "Impossible" is also making significant impacts on various global charts. It quickly entered the top ranks of the iTunes Top Songs charts in nine regions worldwide, secured the second spot on China's largest music platform QQ Music's trend chart, and reached third place on Japan's Line Music Real-Time Top 100.
"Impossible" marks the start of a three-month-long mega-promotion campaign leading up to the release of their first mini-album in June, attracting keen industry-wide attention.
This promotional approach, potentially comparable to the 'multi-title' strategy previously exemplified by NewJeans, could herald a shift in the pattern of idol comebacks from weekly to monthly cycles, drawing significant interest in its outcomes.
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I don't dislike Riize, I think they are quite talented (and attacked over way too many things that are not relevant), but also I think sometimes articles like this lead to attacks by trying to claim leadership in something they have not earned. Shinee, f(x), Yaeji, BTS, EXO, SF9, Taemin, Vixx, AB6IX, and MANY more have utilized house music - the song is good, but not groundbreaking in mixing of genres or styles. By trying to overhype and claim new trendsetting for clicks media sets up the artists to be attacked for things that are not their fault. Why not just write about the release and reception WITHOUT trying to over-glorify and potentially create issues?