The countdown has officially begun because KCON LA 2024 is just around the corner, and with its newly announced festival format, this year’s KCON seeks to break records and offer new fan experiences like never before. From July 26th to 28th, downtown Los Angeles will transform into a K-Pop getaway for enthusiasts around the world at the iconic Crypto.com Arena, Los Angeles Convention Center, and Gilbert Lindsay Plaza.

This celebration of Korean pop culture has served as the beacon for K-Pop lovers worldwide for over a decade and this year promises to be nothing short of spectacular. With three nights of electrifying performances by the hottest K-pop artists, day-time shows, and an array of engaging programming, KCON LA 2024 is set to redefine the festival experience.

This year’s KCON is starting off with a bang even before the festival begins! KCON is hosting monthly giveaways leading up to the event. Three lucky fans will have the chance to win tickets to KCON with one grand prize winner who will receive free hotel accommodations in downtown LA to attend the fest.

KCON has always been the core of K-pop culture, from BTS's groundbreaking performance in 2014 to the unforgettable collaboration between G-Dragon and Missy Elliott. As Joen Choe, SVP of Marketing at CJ ENM America, puts it, "K-pop is a truly global movement," and KCON is at the epicenter of this cultural revolution.

Whether you're a seasoned K-Pop veteran or a newcomer eager to explore the vibrant world of K-culture, KCON LA 2024 promises an unforgettable experience. With multiple stage performances, day and night, and an expanded layout featuring enhanced fan activations, there's something for everyone at this year's festival.

Stay tuned for ticket updates, artist announcements, and event programming dropping soon on KCON's social media platforms (@kconusa on TikTok, Instagram, and Twitter) and the official website, KCON USA.