The Korean entertainment industry has been in commotion due to the latest feud between HYBE and ADOR, and various online communities have been filled with discussions about ADOR CEO Min Hee Jin's latest press conference.

During the press conference, Min Hee Jin countered the allegations made against her by HYBE. Despite becoming emotional, CEO Min Hee Jin effectively defended herself by revealing several KakaoTalk conversations with HYBE executives, including Bang Si Hyuk.

One part of the conversation that has been garnering attention in the online community was between Bang Si Hyuk and Min Hee Jin. Bang Si Hyuk had recruited Min Hee Jin to collaborate in creating HYBE's first girl group.

During the Kakaotalk conversation regarding this topic, Bang Si Hyuk wrote the message, "You can step on (crush) aespa, right?" Min Hee Jin responded with, "Hahaha." Bang Si Hyuk replied, "Hahaha. I'll leave it to you. When do you want to have a drink?" 

Bang Si Hyuk continued to encourage Min Hee Jin with her project of launching a new girl group under HYBE and wrote, "Forget SM, and let's build Min Hee Jin's world." Min Hee Jin responded with, "It's just," and Bang Si Hyuk continued to tell her not to worry.

However, once NewJeans was launched and entered Billboard's HOT 100 with "Ditto," Bang Si Hyuk sent a message to Min Hee Jin.

Bang Si Hyuk: "Are you happy?"

Min Hee Jin: "ㅋㅋㅋ (lol)" 

Bang Si Hyuk: "Why are you laughing?"  "I'm really curious." 

Min Hee Jin: "Pardon? What are you curious about?" 

Bang Si Hyuk: "Oh are you enjoying this, ha."

Min Hee Jin: "There's no reason I wouldn't be happy. I didn't understand because you're asking the obvious."

Some Korean netizens are criticizing Bang Si Hyuk's choice of words during his conversation with Min Hee Jin. Many pointed out his comment asking Min Hee Jin to "step on aespa," suggesting that he may have some sort of complex towards SM Entertainment.

Korean netizens commented:

"It seems like he's wary of her."

"It's funny how he's saying stuff like that in the back."

"Step on who with that live singing skills?"

"He won't be able to step on them with LE SSERAFIM's singing skills."

"Bang Si Hyuk just focus on making your artists practice more."

"You can't shield HYBE now."

In another online community, Korean netizens commented:

"The last Kakaotalk is chilling."

"Why are you laughing?"

"He sounds a bit oppressive in the last photo."

"He seems annoyed that NewJeans is doing well."

SEE ALSO: HYBE Chairman Bang Si Hyuk's secret IPO deal with private equity firms sparks controversy