Lee Hyori has returned as the GUESS jeans model for the first time in 15 years.

On March 28, GUESS unveiled the photos of the 'Timeless Denim' campaign featuring Lee Hyori. The brand previously released teasers on March 15, heightening anticipation of the latest collab with the veteran singer.

In particular, this is Lee Hyori's collaboration with GUESS for the first time in 15 years and she is receiving much praise for her chic charisma displayed in the latest pictorial.

Lee Hyori for GUESS in 2009:

Korean netizens and fans commented, "She's so awesome as always," "She's so charismatic," "Wow..." "Unnie..." "I love Guess Jeans, I must go buy more," "She's so pretty," "I thought Suzy was the model for GUESS, did her contract finish with them?" "She will forever be the most legendary," "She looks so awesome," and "She's my role model since I was in elementary school."