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Posted by EunhaYi Tuesday, February 13, 2024

YG Entertainment collaborates with Japan's Avex for 'YG x avex Audition 2024' to discover next generation K-pop talent

AKP STAFF


YG Entertainment
has announced its partnership with Japan's Avex to host the 'YG x avex Audition 2024', marking the first joint audition between the two entertainment giants in approximately 8 years since 2016.

The auditions will be conducted across 10 large-scale events in seven major cities in Japan, including Sapporo, Nagoya, Fukuoka, Osaka, Tokyo, Sendai, and Okinawa. Applicants born between 2003 and 2013, regardless of gender or nationality, are welcome to apply online from February 13-March 10.

With YG Entertainment's track record of producing global K-pop sensations like Big Bang, BLACKPINK, WINNER, iKON, TREASURE, and the recent success of BABYMONSTER, the collaboration aims to continue the tradition of discovering and nurturing top-tier talent in the music industry.

The audition process will combine online video screenings with on-site auditions, ensuring a comprehensive evaluation of applicants' potential. Aspiring artists are encouraged to visit the official website of 'YG x avex Audition 2024' for further details and application guidelines.

The announcement has sparked anticipation for the emergence of fresh talent, leveraging YG Entertainment's innovative approach and Avex's expertise to set new trends in the ever-evolving world of K-pop.

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  1. BABYMONSTER
  2. Big Bang
  3. BLACKPINK
  4. iKON
  5. misc.
  6. TREASURE
  7. WINNER
18 6,221 Share 55% Upvoted
 
mixed_nuts
mixed_nuts3,060 pts Tuesday, February 13, 2024 5
Tuesday, February 13, 2024

... maybe they should support Treasure and Baby Monster first before moving on to a new group...

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TheSquid
TheSquid19,659 pts Tuesday, February 13, 2024 1
Tuesday, February 13, 2024

They're running out of suitable fodder for their system, the toxicity of the environment, and the trainees having to sell their souls to the company vs the potential for rewards is very imbalanced.

.

I'm not surprised that they're having to look internationally, where perhaps the kids don't know so much about what's involved. If a child of mine wanted to be a musician or in a group, I'd send them down the singer/songwriter route, rather than letting them get trapped in the idol system.

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