In a pleasant surprise, a South Korean song from nearly twenty years ago is going viral overseas.
Recently, Kim Jong Kook's hit song "Loveable" has experienced an unexpected resurgence in Japan, nearly two decades after its initial release back in 2005. The song, which was part of Kim Jong Kook's solo album 'This Is Me,' has become viral in Japan, after a dance challenge captured the attention of Japanese youngsters.
Known for his soft vocals and singing skills, Kim Jong Kook initially gained fame as part of the popular duo Turbo before venturing into a successful solo career. "Loveable" quickly became a fan favorite for its catchy melody and playful lyrics, but its recent surge in popularity in Japan has taken everyone by surprise.
The infectious melody has been complemented by an endearing choreography, which has captivated the hearts of numerous individuals in Japan, leading to widespread cover performances by enthusiastic fans and even celebrities.
In response, Kim Jong Kook shared, "I don't know why it went viral. I thought it would die down soon, but it's gone viral." He added, "So many people are doing the ('Loveable' dance challenge) so I am thinking, should I change the choreography of the song? Should I do it (the challenge) too? But the reason I'm not doing the challenge is because I'm afraid people would stop. I'm afraid they might get disappointed, 'Oh he's the original singer?' and stop."
Korean netizens commented, "TWICE's dance is so cute," "This is so fascinating, I wonder who started the challenge," "What Kim Jong Kook said is funny," "I guess this is the same as Imase's song 'Night Dancer' going viral on Korean TikTok," "The dance is so cute," "The song is really good but this is so fascinating," "He's wondering why it went viral, that's so hilarious," "The baby dancing is so adorable," and "So many people doing the challenge."
It's such a cutesy, happy and peppy song. Admittedly, I find it a little weird watching him actually sing and dance to it since it's so cutesy and not an image I usually associate with him.
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