BLACKPINK's Jennie is rumored to have established a personal label.

According to rumors on December 23, Jennie founded her personal label ODDATELIER this past November. A website for the alleged label, which is currently down due to a spike in visitors, states, "OA, which stands for ODDATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist Jennie in November 2023."  

Along with the rest of BLACKPINK, Jennie officially renewed her contract with YG Entertainment for group activities earlier this month, but plans for her solo activities were not cemented.

However, nothing concerning ODDATELIER has been confirmed by Jennie or other official sources.

Stay tuned for updates.