The Seoul Metropolitan Government and the Seoul Tourism Foundation recently announced that 'Seoul Edition 23,' the Seoul Tourism global campaign videos featuring K-pop sensation V from BTS, reached an impressive 50 million views combined within three weeks of its release on September 1. This news was made public on October 4, making it a significantly faster viewership growth rate than that of the previous year.

The boost in views has been attributed to the heightened global interest in Hallyu, or the Korean wave, along with increased curiosity about Seoul. This surge of interest has certainly elevated the visibility of Seoul Tourism's promotional materials.

'Seoul Edition 23' presents the dynamic allure of Seoul as a 'limited edition,' serving as the driving theme for Seoul Tourism's 2023 campaign.

The video presents Seoul from two distinct perspectives: 'New Tradition' captures the city’s unique blend of the retro and the modern, while 'Nature in the City' explores the abundant green spaces nestled within the metropolis.

Throughout this extensive campaign, there was a variety of content formats used, including teasers, main videos, special videos featuring V, and short clips. These have resonated greatly with both domestic and international audiences, receiving widespread positive responses.

The 'Seoul Edition 23' promotional video uploaded on YouTube collected over 10,000 comments and received about 500,000 likes, thus fueling an enormous wave of enthusiasm. Viewers commented, "I want to go where V introduced," "I want to visit because of V," and "Visiting SK next Spring! All plans are in place just because of BTS V!"

Furthermore, last month saw the successful conclusion of the 'Seoul Edition 23' hashtag event. V's version of 'Seoul Edition 23' was unveiled on Visit Seoul TV's YouTube channel and on other social media platforms. Since September 18, a series of videos featuring V taking selfies in iconic Seoul locations have been prominently displayed on large billboards in major cities like New York, Tokyo, Taipei, and Bangkok.