'Lotte Wellfood' is preparing to launch a major campaign for the popular snack brand 'Pepero', in light of the coming 'Pepero Day'. 

With this campaign, the company's goal is to transform 'Pepero' into a staple snack product in the U.S. market, while also strengthening sales in over 50 regions around the globe where the brand is currently distributed.

A mass-scale advertisement campaign, featuring 'Pepero' global models NewJeans, will soon launch in the U.S. The advertisement will run on the iconic billboard in Times Square, New York City, as well as in numerous locations in Los Angeles. Advertisement targeting generations MZ will focus on social media platforms such as YouTube and Instagram, with 'Lotte Wellfood' simultaneously increasing the distribution of 'Pepero' to sellers.

It's said that just in the first half of 2023, 'Pepero' recorded sales of 1 trillion KRW (~ $736 million USD) for 'Lotte Wellfood'. Last year, yearly global sales over 50 regions resulted in 190 billion KRW (~ $140 million USD). This year, with the help of the global K-Pop girl group NewJeans, 'Lotte Wellfood' is aiming to hit sales over 200 billion KRW (~ 147 million USD). 

Stay tuned for more collaborations between 'Pepero' and NewJeans, launching worldwide soon.