A Starship Entertainment manager is facing criticism for allegedly making questionable comments regarding the pictorial photos of NewJeans' members.

Netizens claim that a general manager from Starship Entertainment, identified as the Instagram user "dreamjmj," threw shade in the comments on Minji and Danielle's pictorials for 'Vogue Korea' and 'W Korea,' respectively. 

Although the account has since been deactivated, it is believed that the user held a high position within the label. Furthermore, the same individual was also identified as a general manager in a photo shoot involving MONSTA X's Shownu.

Under the photos of Minji and Danielle, the assumed general manager posted comments consisting of "hmm" and "hmm hmm." While the tone of these comments remains ambiguous, many netizens have accused the general manager of exhibiting questionable behavior by throwing shade at the young idols.

The alleged disparity in treatment between the members of IVE and NewJeans has further fueled the controversy. In a separate Instagram post related to IVE, the same manager left a comment praising their performance: "You're doing great at everything. Our Rei is doing the best."

Korean netizens commented, "What's wrong with her? She's bringing IVE a bad name," "So shady," "Wow that's so low," "This is so embarrassing," "NewJeans is on another level, why is she doing that?" "This is so ridiculous," "She seems to have an inferiority complex towards NewJeans," "This is the action of the staff members, the IVE members did nothing wrong," "She must have lost her mind," "Seeking attention much?" "She really needs to sit still and be quiet," "I'm embarrassed for her," "Oh man," "This is really low," and "She's proving that NewJeans is really the one top girl group by doing that."