Following the claims that external agencies had attempted to poach the group FIFTY FIFTY as the members were on hiatus due to health issues, the CEO Jeon Hong Joon stepped out to respond to this fiasco.
Earlier on, it was said that external forces had approached FIFTY FIFTY members and pressured them to leave the agency by breaking off their contract. This revelation came to light on June 23 when their agency, Attrakt, released a press statement detailing the current situation.
In an exclusive interview with Sports Chosun on the morning of the June 25, Attrakt CEO Jeon Hong Joon disclosed the circumstances following the press release.
CEO Jeon Hong Joon stated, "We have been receiving information about the involvement of external agencies from various sources. Soon, the people behind this will be revealed." He further asserted, "We will not let their malicious intentions dictate the outcome. Although it may be a challenging time, we will pursue legal action until justice is served. As someone who has worked in the Korean music industry for 30 years, I will fight against injustice to uphold my honor."
The most concerning aspect of this incident, according to the CEO, is the impact on the members of FIFTY FIFTY.
He told Sports Chosun, "I am particularly worried about the members of FIFTY FIFTY who will be affected by this incident," adding to that, he also notes his hopes for the members' return to continue on with planned projects including US promotions.
Meanwhile, FIFTY FIFTY has been on a remarkable journey, setting a new record with 13 consecutive weeks on the charts and achieving the fastest entry into the Billboard "Hot 100" among K-pop idols. With this momentum, FIFTY FIFTY has also contributed as singers to the upcoming movie "Barbie" by participating in the OST track "Barbie Dreams," set to be released in July.
Stay tuned for more updates!
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While I agree that trying to poach them was a pretty slimy thing to do, I'm not sure how this situation is expected to so horribly affect the members. If anything, it shows that other agencies see and respect their potential, or at least view their trajectory of success as something notable. But I don't see how this situation would be so stressful that it would take a toll on their well being, especially if it's as cut and dry as the agency is implying. Another agency came to them, tried to convince them to leave their current management and break their contracts, but the girls refused and let their company know. If it's as simple as that, then there shouldn't be any real issue for them.
Their agency needs to be more concerned about keeping their momentum going by following up with another good song/mini album that will keep the public interested. I know they're hoping for clout from being on the Barbie soundtrack, but the only song anyone is talking about right now is Nicki Minaj's remake of the hit 'Barbie World', so that will likely be the main song that gets any traction from that album. I like this group, I just don't want them to become a one hit wonder, or have mismanagement cause them to fall by the wayside like Momoland.
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