BLACKPINK's incredible impact and global success have been on full display this year as they continue to dominate major music platforms worldwide - all without even releasing any new group music yet. In fact, they have just achieved a truly unprecedented feat in the history of K-pop, South Korean music, and music in general.

The group has now surpassed Justin Bieber to become the musical artist with the most viewed YouTube channel in the platform's history, with over 30.1 billion views and counting. This historic achievement is especially noteworthy given that it took nearly 13 years for any artist to surpass Bieber's record.

As BLACKPINK continues to break records and shatter barriers, they have solidified their position as one of the most influential and successful musical acts of our time - not just in K-pop, but in the global music industry as a whole.

BLACKPINK’s success on the platform is no surprise, as they have consistently broken records and gained a massive following since their debut in 2016. In addition, several of the videos on the group's channel have more than a billion views: “BOOMBAYAH” MV (2016), “AS IF IT’S YOUR LAST” MV (2017), “Kill This Love” MV (2019) and “How You Like That” MV (2020).

BLACKPINK’s music has not only captivated fans in their home country, but has also gained a massive following internationally. 

Congratulations to BLACKPINK!