BLACKPINK's Rosé continues to be the face of Tiffany & Co.

On January 2nd, Tiffany & Co. revealed its advertising campaign for the new 'Tiffany Lock' collection. The BLACKPINK member continued to appear in the campaign and she has been an official ambassador of the brand since April 2021. Shortly after the reveal, the new campaign created a buzz online for showing Rosé holding her hand with model Park Tae Min. 

Some of the comments are: "Wow, her hand is so pretty."

"Well, it's okay because she'll share the ring with me lol"

"Even Rose's hand is beautiful."

"Their new bracelet looks pretty on her but I can't tell if it's because of the design or the fact that Rose is wearing it." 

"I understand why brands use models to endorse their products. This makes me want to get the bracelet."