Global eSports organization Gen.G has officially named Jay Park as the Executive Music and Entertainment Advisor to help Gen.G build the bridge between the Korean music community and gaming. 

Jay Park will be the executive producer for music and content that showcases big moments for the team and the organization. Jay Park will begin by producing music for Gen.G’s entrance into the 'League of Legends World Championship 2022' - Mirani and GEMINI’s new song “Rollin’,'' produced by GroovyRoom, advised by Jay Park. As Executive Music and Entertainment Advisor, Jay Park will focus on bringing in different music artists to collaborate with the organization.

Jay Park shared, "Practically every young artist I’ve worked with has mentioned how into gaming they are, so this is very exciting to be working with Gen.G to give incredible artists like GEMINI and Mirani to the global gaming audience. This year, being officially new to Gen.G, I wanted to make ‘Rollin’’ to pay tribute to an incredible LCK championship run for Gen.G and show my support for them as they try to make history at Worlds.”

'Rollin' is meant to signify the story of how this newly formed 2022 Gen.G roster came together, with the goal of the 'League of Legends World Championship' being the culmination of everything the organization has accomplished this year. The song showcases young artists Mirani and GEMINI and a cameo of the just-released Gen.G League of Legends World Championship jersey, designed by Heron Preston, featuring artwork by a traditional Korean calligraphy artist. The traditional artist’s work was featured in order to highlight the Year of the Tiger as well as writing a new chapter in Gen.G history.

As Executive Music and Entertainment Advisor, Park will focus on bringing in different music artists to collaborate with the organization. After working previously to make the “ALL IN” song and music video last year for Gen.G in celebration of the team’s broadcast debut against rival T1, Gen.G CEO Arnold Hur and Park wanted to create a platform that could showcase and highlight young up and coming hip-hop and R&B artists in South Korea who often struggle to get the marketing opportunities and exposure they deserve.

“The intersection between gaming and music continues to grow, so to have Jay’s talent and vision only amplifies our commitment to deliver unforgettable experiences for our Tiger Nation,” said Hur. “With everything we have planned in the near future, we needed someone to creatively help us define and execute on the excitement Gen.G has in store for our fans and partners."

Meanwhile, Gen.G is a leading eSports, multi-gaming organization established in 2017 and owns and operates the top teams in the world's biggest eSports markets in China, South Korea, and the United States. Its eSports teams have won multiple global championships, such as the 2017 League of Legends World Championship, the 2019 PUBG Global Championship, and more. Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. With an emphasis on education, DEI initiatives, and innovative partnerships, Gen.G is a commercial and thought leader, building a global, inclusive and cross-cultural future for gaming. Its unique portfolio of teams includes the Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), the Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, and the NBA2K’s Gen.G Tigers (the first non-NBA owned team in the NBA 2K League).

After winning the 2022 LCK 'Summer League of Legends Championship', Gen.G's League of Legends team is the top seed in group D at The '2022 Season World Championship' (Worlds 2022). Gen.G's first match is against the 2022 MSI Champions RNG on October 7 at 10 pm Eastern Standard Time.

Check out the teaser for Gen.G x GroovyRoom, x GEMINI x Mirani's 'Rollin'' below.