There is definitely a trend in various entertainment industries, and this can be gauged by the search keywords. For K-pop, the trend is more prevalent as there are different K-pop artists who become popular throughout the era.
One netizen collected the data of the most searched K-pop artists on YouTube starting from 2010 to 2020 in South Korea. The most searched K-pop artists showed the most popular K-pop group of that time.
So without further ado, here is the list of the top 5 most searched male and female K-pop artists starting from 2010 to 2020.
Male idols artists:
2010
1. SHINee
2. 2PM
3. CNBLUE
4. Big Bang
5. B2ST
2011
1. TVXQ
2. 2PM
3. Super Junior
4. Big Bang
5. B2ST
2012
1. Big Bang
2. SHINee
3. Super Junior
4. INFINITE
5. B2ST
2013
1. EXO
2. SHINee
3. INFINITE
4. Big Bang
5. B2ST
2014
1. EXO
2. BTS
3. VIXX
4. SHINee
5. INFINITE
2015
1. BTS
2. EXO
3. Big Bang
4. SHINee
5. Seventeen
2016
1. BTS
2. EXO
3. Seventeen
4. Big Bang
5. SHINee
2017
1. BTS
2. Wanna One
3. EXO
4. Seventeen
5. WINNER
2018
1. BTS
2. Wanna One
3. EXO
4. Seventeen
5. NCT
2019
1. BTS
2. EXO
3. Seventeen
4. NCT
5. X1
2020
1. BTS
2. Seventeen
3. NCT
4. EXO
5. TXT
Female idol artists:
2010
1. Girls' Generation
2. KARA
3. IU
4. T-ara
5. Miss A
2011
1. Girls' Generation
2. IU
3. 2NE1
4. T-ara
5. SISTAR
2012
1. Girls' Generation
2. IU
3. 2NE1
4. SISTAR
5. T-ara
2013
1. Girls' Generation
2. IU
3. A Pink
4. Girl's Day
5. SISTAR
2014
1. A Pink
2. IU
3. Girl's Day
4. AOA
5. Girls' Generation
2015
1. A Pink
2. IU
3. Girls' Generation
4. EXID
5. AOA
2016
1. TWICE
2. I.O.I
3. MAMAMOO
4. IU
5. GFriend
2017
1. TWICE
2. IU
3. Red Velvet
4. BLACKPINK
5. MAMAMOO
2018
1. TWICE
2. IU
3. Red Velvet
4. BLACKPINK
5. MAMAMOO
2019
1. TWICE
2. IU
3. IZ*ONE
4. BLACKPINK
5. Red Velvet
2020
1. IU
2. BLACKPINK
3. TWICE
4. IZ*ONE
5. Oh My Girl
2021
Male Idols:
1. BTS
2. Seventeen
3. NCT
4. The Boyz
5. SHINee
Female idols:
1. IU
2. BLACKPINK
3. TWICE
4. Aespa
5. Oh My Girl
According to this data, EXO took number 1 in 2013 as soon as they made an appearance. BTS has been at number 1 for seven consecutive years after they took their first number 1 in 2015. TWICE also took number 1 as soon as they made an appearance in 2016 and have been number 1 for four consecutive years. Seventeen and NCT have been consistently climbing the ranking over the years. IU has been on the chart for all 12 years and has taken the number 1 spot in 2020 and 2021.
Netizens also joined the online community post to express their thoughts on the data and commented, "Wow, SHINee is amazing too," "This data shows that BLACKPINK has a lot of overseas fans since this is a data collected in only South Korea," "I'm amazed how Seventeen has steadily been increasing in ranking," "BTS is amazing in my opinion," "this is from Google data?" "BTS and IU are legends," and "The reason SHINee wasn't in the ranking in 2011, is because they didn't promote in Korea so they're really amazing."
SHINee <3