BTS presented the first live performance of their new single 'Butter' at the BBMAs on May 24. A social media consumer intelligence platform NetBase analyzed the data and revealed the list of Top10 most mentioned celebrities during BBMAs. Kim Seokjin (BTS) topped the list as the most talked about star of the night, surpassing Taylor Swift and Harry Styles.

Jin also reached the top 100 in Google searches worldwide during BBMAs. 

Ever since the release of "Butter," Jin is receiving a lot of special attention from different media and the public. It's fair to say that Jin is the face of this comeback. He is the cover picture for articles of many news outlets; Korean TV and other media highlight his parts when reporting about "Butter." Moreover, he once again got the attention of the general public.