Congratulations to BTS’s Jimin for maintaining his prestigious ranking at No. 1 for 26 consecutive months and 28 months overall.

On February 13, the Korea Research Business Institute published the individual brand reputation rankings of boy group members for the month of February.

BTS Jimin, also known as the “Brand King” of K-pop, has ranked No. 1 once again. As such, Jimin extended his record as the first and only idol to rank #1 for 26 consecutive months and 28 months overall.

Korea Business Research Institute analyzed the consumer participation, media coverage, communication, community awareness for 653 boy group members with data gathered from January 13 to February13, 2021.

The brand value rankings are highly important and significant in South Korea. After Jimin topped it once again, several South Korean media outlets reported about his achievement.

These reliable brand reputation listings are being used as reference not only among idols and celebrities but in various different other fields such as banking, credit card, life and non-life insurance brands, university brands, entertainment program, broadcasting, specialty stores, home shopping brands, hypermarket brands, gas stations, convenience stores, department stores, public enterprise brands, educational services, foundations and many more.

The other BTS members also joined Jimin in the Top 10 of the list and ranked as follows: BTS V ranked 3rd, BTS Jungkook 4th, BTS Jimin 5th, BTS Suga 6th, BTS J-hope 7th and BTS RM 9th. This is so deserving for the members of the biggest and most successful K-pop boy group.

The #1 BTS Jimin brand was analyzed with a brand index of 7,051,880 with participation index of 760,678, media index of 1,047,425, communication index of 2,289,078 and community index of 2,954,699. It rose 4.73% compared to his brand reputation index of 6,733,150 in January 2021.

Jimin brand resulted high in link analysis on praised, participated and confessed while ARMY, Spotify and Instagram in keyword analysis. In the positive-negative ratio analysis, Jimin brand has a positive ratio of 89.20%.

Aside from several news article, fans from South Korea celebrated Jimin’s success in February and immediately trended several hashtags and keywords.

Jimin, with his Top Brand power, can likewise sell-out fashion items in no time, even without officially promoting it but by simply wearing them. It was previously reported that Jimin caused items to sell out fast such as the Converse “Chuck 70 version – Heart of the City”, Earrings from Concept 8, Glasses from Manomos, Pink glasses from the Gentle Monster, Dracula Hoodie from The Lab, Black Canvass Bag from Saint Laurent, Velvet Robes from PatBO, Hoodie from FILA, Nomad Basic Tee Shirt and the Louis Vuitton Cardigan.

Congratulations again Jimin!