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The Korea Institute of Corporate Reputation reveals individual K-Pop idol brand value rankings for January

AKP STAFF
Posted by Susan-Han Friday, January 29, 2021

From December 30 through January 30, the Korea Institute of Corporate Reputation analyzed big data of currently promoting, individual K-Pop idols to determine their brand value rankings.

The Institute analyzed big data of 1,453 K-Pop idols in areas including consumer participation, media activity, community activity, communication, and more. From 1st through 10th place are, in order: BTS's Jimin, BLACKPINK's Jennie, BTS's V, BTS's Jungkook, BTS's Jin, BTS's SUGA, Kang Daniel, TVXQ's Yunho, ASTRO's Cha Eun Woo, and BTS's RM.

Among the top 3 individual K-Pop idols in terms of brand value this month, 1st place idol BTS's Jimin earned a total of 8,016,940 points. 2nd place idol BLACKPINK's Jennie followed closely behind with a total of 7,782,727 points, while 3rd place BTS's V earned a total of 7,055,289 points. 

Check out the Institute's full analysis results, below!

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  1. Jennie
  2. BTS
  3. V
  4. Jimin
38 24,543 Share 78% Upvoted
 
chimmyy
chimmyy71 pts Friday, January 29, 2021 2
Friday, January 29, 2021

Jimin Korea's IT Boy.

Jennie Korea's IT Girl.

23 (+31 / -8)
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Breeyele
Breeyele8 pts Friday, January 29, 2021 1
Friday, January 29, 2021

Our Jimin is number 1 again 💜🙌🏻

8 (+15 / -7)
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