The Korea Institute of Corporate Reputation has released brand value rankings for K-Pop groups for the month of December, based on big data.
Collecting and analyzing big data of K-Pop idol groups from November 26 through December 27, 2020, the Institute determined that 1st place in terms of brand value for a K-Pop group went to BTS with a total of 18,972,090 points, a 12.54% increase from their November points of 16,858,121.
BLACKPINK followed in 2nd place with a total of 8,401,874 points, increasing 53.20% from the previous month's 5,484,282 points. 3rd place went to NCT with a total of 7,985,896 points, who also saw a 29.53% increase from last month's 6,165,057.
From 4th through 25th place are, in order: Seventeen, (G)I-DLE, IZ*ONE, TWICE, Oh My Girl, MAMAMOO, EXO, aespa, GFRIEND, MONSTA X, TXT, Red Velvet, ITZY, Super Junior, The Boyz, GOT7, Weeekly, EVERGLOW, fromis_9, TREASURE, NU'EST, and ASTRO.
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Nct being on the rise makes me happy. But lots of love to all the groups! K-pop is a brand itself and all are contributing to it! Love your group but support the whole!