For the upcoming 'BE' comeback, Big Hit Entertainment had released V, Jimin, RM, Jungkook,Jin and Suga’s concept photos so far. Jungkook's concept photos were released on November 5th, 12 am KST. The concept is curated by Jungkook himself and he mentioned in the attached audio that he used speakers and music as the most important elements which represent the embodiment of all his passion mainly centered around music.

On the same day, immediately after the Korea Composite Stock Price Index (KOSPI)trading hours started at 9 am KST, Bighit experienced a huge spike in its stock price. In just 1 hour (from 9 am KST to 10 am KST) it increased by a whopping 13% and continued to maintain its high selling price throughout the trading hours and closing with KRW 164,000 per share unit, a 10.07% increase from the previous day closing price. It was the largest one-day rise since Bighit officially listed on the stock market on October 15th this year. 

To say the 'Jungkook Effect' had caused this phenomenal rise in Bighit stock price would not be surprising as Jungkook had proven many times that his 'Jungkook effect' was capable to cause such hype. Jungkook's mere mention of his favorite detergent Downy in a fan cafe chat caused 2 months-worth of stock sold out nationwide and increased KCI (P&G supplier) stock price by 11%. Jungkook's Twitter post holding a glass of milk caused milk itself to enjoy a little spike in US Economy with an increase of 1.62% on the day of his post, after a yearly retrogression equal to (-4.09%). Stock price easily fluctuates and for entertainment companies, their stock prices hugely depend on their artists' comebacks.

In addition, K-medias released a whopping 40 articles regarding Jungkook's concept photo. An article about his concept photo also ranks #1 on Billboard Japan’s Access Ranking and the concept picture itself tops Billboard Japan’s ‘Hot Images’ section. 

Jungkook also trended at #3 worldwide and in 80 countries including South Korea, USA, UK, Canada, Brazil, France, Germany, and Australia. 11 Keywords related to Jungkook’s concept picture trended in South Korea trends.

Jungkook's concept photo also broke Instagram records, becomes the fastest ‘BE’ concept photo to reach 1 million and 2 million likes thus far. It reached 1 million likes in just 30 minutes and 2 million likes in just 1 hour and 49 minutes. Jungkook also topped Twipple Japan, entered Yahoo Japan and Tsuiran Japan trends. 

A post about Jungkook’s ‘BE’ Concept Photo was trending in K-community’s ‘HOT’ category and it has over 600 comments and 27,000 views. K-netizens are praising Jungkook’s passion for music and his genius artistic ways in conveying it, describing the room as ‘Jungkook-esque’.

Medias and fans worldwide also didn't miss to hype and appreciate the brilliance of Jungkook self-curated concept photo, even MTV UK celebrated.