G-Dragon of group BIGBANG was recently selected as the model for a Chinese brand, he became the first South Korean celebrity to sign a corporate endorsement deal with a Chinese company following Beijing's virtual ban on "hallyu," or South Korean pop culture, since 2016, opening the doors again for Korean Entertainment in China after a long time. 

G-Dragon photos was placed in large-scale local billboards all over the country, the advertisement was recently posted on Weibo, which became immediately hot topic reaching 230 million views. Following the online promotion, ‘Tea Pie’ is currently holding indoor and outdoor advertising using large-scale billboards all over China.

The fact that G-DRAGON’s advertisement is being expanded to the offline market has a big implication. It is because it’s the first time that a Chinese local brand has signed a deal with a Korean celebrity and promoting the fact since back in 2016.

Related advertisement officials explained, “There have been Korean celebrity models in China, but they were really limited to Korean products that have been exported to China or to global brand advertisements”.

The Chinese market is showing passionate reactions. Thanks to G-DRAGON’s unchanging popularity, ‘Tea Pie’ is already starting to obtain advertisement effects.

Since BIGBANG’s popularity and influence have been proven once again by G-DRAGON, people are paying keen attention on the group’s future activities.

Not only he breaks boundaries between countries, but G-Dragon latest post in Weibo have reach a milestone of 1.4 million likes, making it the most liked post by Korean in Weibo history. And as he announced "The flowers are blooming and I am back. "