50

4

General
Posted by GhostWriter Wednesday, July 5, 2017

BTS now stands for "Beyond The Scene"

AKP STAFF
BTS

Bulletproof Boy Scouts will be a distant memory. With the new logo comes more changes as BTS has changed the official acronym of BTS to Beyond The Scene. In Korean, they will still be ????? or Bangtan Sonyeondan.


The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.




The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.


What are your thoughts on this rebranding?


SEE ALSO: HYBE CFO Lee Kyung Jun's latest interview brings uncertainty about BTS's full group activity plans

  1. BTS
9 290,403 Share 93% Upvoted
 
MilesRamon
MilesRamon0 pt Saturday, October 22, 2022 0
Saturday, October 22, 2022

0 (+0 / -0)
Share
 
MilesRamon
MilesRamon0 pt Saturday, October 22, 2022 0
Saturday, October 22, 2022

BTS has a Million of fan base BTS music album has earned significant popularity and has established a very good reputation in many




0 (+0 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Jo Se Ho, Kim Gu Ra
Big Bang, Taeyang, G-Dragon, Daesung, Se7en
aespa, misc.
Juniel
Jonathan, Kim Jong Kook
tripleS
aespa
NewJeans
Big Bang, Taeyang, G-Dragon, Daesung
ATBO, CRAVITY, Just B, ONEUS, YOUNITE, 8TURN
tripleS
Big Bang, Taeyang, G-Dragon, Daesung, Se7en
aespa, misc.
NewJeans
G-Dragon, Rosé, SUGA, Lee Hyori, Hwa Sa, Soyu, Sunmi, Park Bom
New Message

SEND