50

4

General
Posted by GhostWriter Wednesday, July 5, 2017

BTS now stands for "Beyond The Scene"

AKP STAFF
BTS

Bulletproof Boy Scouts will be a distant memory. With the new logo comes more changes as BTS has changed the official acronym of BTS to Beyond The Scene. In Korean, they will still be ????? or Bangtan Sonyeondan.


The meaning behind the new BI (Brand Identity) is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.




The results of the new BI is from working with a top Korean design firm for about one year and a lot of research was conducted to create the perfect logo. The new BI will be used on official goods, online content platforms, albums, fan-related merchandise, and more.


What are your thoughts on this rebranding?


SEE ALSO: Former BigHit employee receives suspended sentence for BTS merch fraud

  1. BTS
9 290,432 Share 93% Upvoted
 
MilesRamon
MilesRamon0 pt Saturday, October 22, 2022 0
Saturday, October 22, 2022

0 (+0 / -0)
Share
 
MilesRamon
MilesRamon0 pt Saturday, October 22, 2022 0
Saturday, October 22, 2022

BTS has a Million of fan base BTS music album has earned significant popularity and has established a very good reputation in many




0 (+0 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Min Hee Jin, NewJeans
Jiyeon
Jo Bo Ah, Joo Ji Hoon, Kim Soo Hyun, Park Bo Young, Park Eun Bin
Kim Jong Min
misc.
Min Hee Jin, NewJeans
Taeyeon
NOWADAYS
V
Kim Nam Gil
Min Hee Jin, NewJeans
misc.
Jo Bo Ah, Joo Ji Hoon, Kim Soo Hyun, Park Bo Young, Park Eun Bin
NCT, Jaehyun, Kim Woo Seok
BLACKPINK, Rosé
New Message

SEND