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BTS tops boy group brand value for 5th consecutive month

Posted by KpopJoA118 pts Sunday, April 9, 2017
Highlight, EXO, BTS
Following the release of the girl group brand value, the Korean Reputation Center revealed the official list of boy groups with the highest brand reputation for the month of April.


SEE ALSO: Innisfree continues to struggle with poor sales after rebranding


Upon further scrutinization, tallying the total scores, BTS ranked first place with a total of 7,899,583 points, with Highlight coming in second at 6,782,585 points. EXO trailed in third place at 3,453,582 points.


The Korean Reputation Center rounded up data from March 7 through April 8, 2017 in separate categories such as community score, social media score, and participation scores. Compared to last March, the overall cumulative scores decreased by 5.48% to 41,393,643.


The list goes on to naming the top 20 groups and the top 10 featuring SEVENTEEN, BTOB, N'UEST, Big Bang, GOT7, WINNER, and SHINee.


Top 10 chart:



Ranks 11 - 20 (Brand Value points in paranthesis):


#11 NCT (1,254,146)

#12 INFINITE (1,168,173)

#13 Sechskies (1,037,824)

#14 VIXX (1,033,868)

#15 MONSTA X (889,405)

#16 ASTRO (708,916)

#17 Block B (671,282)

#18 Shinhwa (532,349)

#19 B.A.P (506,562)

#20 2PM (466,762)


  1. Highlight
  2. EXO
  3. BTS
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