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The brand, for which G-Friend are the current endorsement models for, recently uploaded a new advertisement image of member Yuju phoning in an order for some chicken, with the caption, "Sorry about not answering your call. I was busy ordering Hosigi sha sha sha." 

Seeing the post, Netizens immediately noted that the caption above Yuju's head refers to the currently trending phrase taken from TWICE's "Cheer Up". The original lyrics from TWICE's song goes, "Sorry I didn't answer your call earlier. I was meeting up with friends shy shy shy." 

While the phrase, which recently garnered quite the attention for Sana's adorable pronunciation of the word "shy", has shown popularity among netizens, they still felt it was inappropriate to reference a competing girl group's trending phrase for an ad featuring G-Friend. They commented, "The marketing team must have lost their minds", "Gamaro Chicken just earned a point", "They just stole the lyrics from TWICE", and more. 

It's true that TWICE are currently endorsement models for rivaling chicken brand 'Gamaro Chicken'. The post by 'Hosigi Chicken' has since been taken down from their SNS account, following the recent controversy.

Do you think the chicken brand went overboard by mixing up G-Friend and TWICE?