The members of 2NE1 have been appointed honorary ambassadors for 'Korea Brand and Entertainment Expo 2013 (KBEE 2013),' which will take place at Old Bilingsgate in London from November 4th to 6th.

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Taking place for the fourth year, KBEE is co-sponsored by the Ministry of Trade, Industry, and Energy as well as the Ministry of Culture, Sports, and Tourism.  It is also supervised by KOTRA and KOCCA.  KBEE is held annually overseas with the purpose of creating the largest Hallyu trade fair, cultural and industrial fusion, and place of cooperation.

This exposition will spread the economic effects of Hallyu by showing the Korean model of a creative economy through one-on-one interactions between participating businesses and potential buyers.  A total of 47 businesses are participating.  The fair will also have a Psy hologram concert for the first time overseas.  

It was smart of them to choose 2NE1 as the honorary ambassadors as the group is widely popular on an international level.  They are even on close terms with globally influential figures, such as producer Will.i.am and fashion designer Jeremy Scott.

The girls' appointment ceremony to become ambassadors for 'KBEE 2013' is scheduled to take place on the 10th in the Korea Trade-Investment Promotion Agency's main building B1's international conference hall.