Gong Yoo, who's recently made his comeback to the small screen through KBS' 'Big', has renewed his contract with coffee brand KANU for his second year.

A representative of KANU stated, "His emotional image has appealed to a wide range of ages, so much so that when you think of coffee, you think of him right along with it. He's popular with the coffee consumer base and has done a big part in helping create KANU's brand image."

Gong Yoo has become the most sought after CF star following his hits with 'Coffee Prince' and 'Dogani', and he's continuing the trend with his comical acting in 'Big'. The industry is already looking forward to the drama blowing up into another hit thanks to Gong Yoo and is getting in line to snag a contract with him.

He's currently an endorsement model for insurance, clothing, social commerce, and food brands.

Source + Photos: Sports Chosun via Naver