Popular Super Junior member Siwon was recently chosen as the newest model for renowned coffee brand, Caffe Latte.

On May 17th, his appointment as the new brand model was announced by his management company SM Entertainment. A representative from Caffe Latte commented, "We reached the conclusion that there was an excellent match between Siwon, the leader of the global Hallyu boom, with Caffe Latte's status as the leading coffee brand. We expect that the strong yet smooth image of Choi Siwon will appropriately emphasize the positive characteristics of Caffe Latte."

It was reported that Siwon took time out of his busy international schedule in order to participate in the recent CF shoot. His excellent manners coupled with his bright charms reportedly captivated the staff and representatives who were present at the shoot.

This prestigious endorsement deal follows hot on the heels of Siwon's record in which he cracked 2 million followers on his Twitter account. This achievement is a first by a Korean, and once again solidified Super Junior's status as global leaders of the Hallyu wave.

In related news, Siwon's commercials for Caffe Latte will begin its television rotation at the end of May. Those who want to view the behind-the-scenes footage of the shoot and interviews with Siwon can do so at Caffe Latte's home page.

Source & Image: Nate

Tip: dtp_jnr