Lee Hyori's got jaws dropping with her latest transformation into a 'purple goddess' thanks to a sexy, purple eye liner. Hyori was featured in the new CLIO 2011 Fall/Winter Season pictorial where she showed off the main attraction, 'GELFLY EYES'. In this particular photoshoot, Hyori showed off her glamorous body figure as she donned a purple lace patterned dress.  Her unique purple eyeliner also complimented the entire look by transforming the idol into a fierce and sophisticated model. Many people tend to avoid brightly colored liners because they make such a bold statement. However, this photoshoot's main objective was to counter that fear and prove how purple eyeliners can be appealing to the eye with CLIO's new product called 'Gelpresso Waterproof Pencil Gel Liner'. The 'Gelpresso Waterproof Pencil Gel Liner' is essentially a pencil filled with a gel liner formula.  It's pleasant to the touch, but also retains its easy-to-use functionality. A marketing representative explained, "Hyori's photoshoot had been garnering massive interest even before its release.  We believe this new project will cause a new trend ... We believe people will start experimenting with this new product featured by trendsetter, Lee Hyori starting in the fall." Hyori's new pictorial magazine will be released in October.  CLIO will start their 'Gelpresso Waterproof Pencil Gel liner' campaign along with Hyori on September 19th. Source + Photos: tvreport via Naver