KARA has been picked up to endorse the Japanese hair color brand, 'Palty'. The announcement was made during the "Tokyo Girls Collection" show, and many Japanese fans are delighting over the new endorsement. 'Palty' is Japan's most popular hair color brand, and is widely considered to be the best. The fact that KARA was chosen to be the brand's spokesmodels demonstrates that their popularity has been growing in Japan. It also shows that KARA's current dispute with their agency has not yet affected their Japanese activities in a significant way, much to everyone's relief. All those troubles aside, check out KARA's cuteness in the CF below: The CF is scheduled to air across Japan, starting on March 25th. Source: Sports Chosun via Nate