Earlier in the year, it was revealed that 4minute would be endorsing Ariul Cosmetics and a couple of CF teasers were revealed. For the first pictorial for Ariul, the 4minute members confidently showed their fresh faces. Instead of shooting with heavy makeup, fancy hair styles, and glowing skin, the girls donned on white clothes and transformed into elegant, youthful girls. 4minute has been known for their provocative images on stage, but at the filming location, the girls were able to show their pure image, which received a lot of praise from the staff. A filming staff member revealed, 'Underneath the fancy stage styling is the clean and youthful image of 4minute. This is a great chance to show their overflowing charisma and a different type of look.'