According to the Korea Corporate Reputation Research Institute, IVE ranked #1 in both the March 2025 girl group and idol brand reputation rankings.
In the individual girl group brand reputation rankings, Jang Wonyoung secured #1, with all members ranking within the top 13. This follows their previous triumph in February 2025, where IVE topped the star and singer brand reputation rankings, and Jang Wonyoung led the girl group individual rankings, further solidifying the group’s dominance.
The research institute analyzed IVE’s March brand reputation big data, stating that key associated terms in the girl group category were "record-breaking, dominating, surpassing," while in the idol category, the most linked keywords were "sweeping, all-killing, longevity." These results highlight the impact of their third mini-album, ‘IVE EMPATHY’, released on March 3rd.
IVE’s pre-release track ‘Rebel Heart’ achieved a Perfect All-Kill (PAK) on domestic music charts and secured 11 music show wins. Their other title track ‘Attitude’ also claimed 4 music show victories and went viral with the "Raging Guinea Pig" dance challenge, captivating K-pop fans worldwide.
Furthermore, ‘IVE EMPATHY’ recorded over 1.04 million copies in first-week album sales, breaking past the million-seller mark. Meanwhile, their previous hits continue to demonstrate long-term popularity—the music video for ‘I AM’ (from their April 2023 full-length album ‘I've IVE’) recently surpassed 300 million YouTube views, and both ‘I AM’ and ‘HEYA’ (April 2024) remained on Melon and Genie’s February monthly charts.
Within just four weeks of promotions, IVE has consistently set records, dominated, surpassed milestones, and achieved all-kills. Their momentum shows no signs of slowing down—on TikTok Korea’s March 18th ‘Viral 50’ chart, IVE was the only K-pop artist with two songs (‘Rebel Heart’ and ‘Attitude’) in the Top 10. Both tracks also ranked in the Top 20 of the platform’s overall "Top 50" chart.
Additionally, ‘Rebel Heart’ has been charting globally, maintaining a spot on Billboard’s ‘Global (Excl. U.S.)’ chart for seven consecutive weeks and on Billboard Japan’s ‘Streaming Songs’ chart for eight weeks straight. With ‘IVE EMPATHY’ still maintaining its global buzz, all eyes are on IVE, the ultimate "record-maker" group.
Meanwhile, IVE will hold their third fan concert, ‘IVE SCOUT’, on April 5th and 6th at KSPO Dome in Seoul, where they will meet their fans.
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