ENHYPEN named global ambassador for K-beauty brand mixsoon.

On February 19 KST, leading K-beauty skincare brand mixsoon announced that ENHYPEN has been selected as its new global ambassador, with the group already completing their first commercial shoot.

ENHYPEN, a 7-member boy group under Belift Lab, has set numerous records in K-pop, including the fastest Tokyo Dome entry for a boy group and an upcoming performance at Coachella in April. Their growing global popularity made them the perfect fit for mixsoon’s expanding international presence.

Mixsoon is best known for its Soybean Essence, which ranked #2 in Amazon’s serum category, and has recently secured distribution in Costco USA, retail chains across Japan, and markets in Europe and South America. With mixsoon establishing itself as a leading K-beauty brand, its partnership with ENHYPEN is expected to generate significant synergy.

Following the shoot, ENHYPEN shared their thoughts: “The reason we became mixsoon’s global ambassadors is because we personally use and love their products.” The group expressed excitement about introducing their favorite mixsoon products, providing honest reviews, and sharing their skincare tips with fans.

The ENHYPEN x mixsoon campaign will be available starting on February 19 KST on mixsoon’s official social media channels and TVING.

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