BLACKPINK’s Rosé, who is currently dominating global charts with her single APT., shared her honest thoughts on the success of her latest release, navigating her 20s, and handling malicious comments in an interview with American magazine PAPER.
Reflecting on her single APT., Rosé revealed, “I’m starting to enjoy it now that I’m getting real-time feedback on how fans feel about everything.” Released five days prior to the interview, the song marked a new chapter for Rosé, who was previously best known as a member of BLACKPINK. With each member now exploring solo paths under different agencies, Rosé also took the opportunity to create this album.
Rosé explained, “I was worried that I wouldn’t be able to release an album I could be proud of, so I didn’t tell anyone. But now that it’s out, I’m happy and proud.”
The BLACKPINK members have been actively pursuing individual projects. Jennie launched her own label and agency, Odd Atelier, in December last year. Lisa followed with the release of Lloud on February 8th, and Jisoo with Blissoo on February 21st. Rosé, meanwhile, signed a music management contract with YG’s The Black Label on June 18th.
Rosé admitted, “There wasn’t a clear plan for my next step, which is why the news came out late. There were things I wanted to do, like making an album, but I didn’t want to rush. I’ve made solo music before but never a complete album. I had to believe in the decision I made.”
On September 16th, Rosé announced a “global contract” with Atlantic Records to launch APT. “Everyone there was amazing. I wanted to finish this album with people who could support me, and I felt good about the decision,” she said, adding, “It was ultimately my choice, so I’m happy.”
The release of APT., featuring Bruno Mars, sparked excitement worldwide, with numerous TikTok dance and game-related posts. The song set new records, making Rosé the first Korean female artist to reach #8 on the Billboard Hot 100.
Rosé noted that the song’s success was influenced by the global interest in Korean culture, saying, “I’d like to say Korean culture is one of the most fun in the world. It’s personally exciting to show that to everyone.”
On a personal note, Rosé said, “I’m grateful to have experienced a few relationships like any ordinary girl in her 20s. I hope people understand that I’m not so different from a typical girlfriend or a 23-year-old girl. Those who have been through similar experiences can relate to my songs, whether it’s about a boyfriend or any harmful relationship.”
She continued, “Your 20s are a difficult time. It’s a period of vulnerability, confusion, excitement, and even anger at life. That’s the song I wanted to make.”
Rosé, who was previously embroiled in negative rumors from China and dating rumors, admitted that her worst habit is reading hate comments. “I realized how vulnerable and addicted I am to this [online] world, and how I crave love and understanding,” she shared. “I decided to write a song that shows people I’m someone who experiences these emotions. But still, I want to hide it. Every single word hits me hard.”
Rosé also shared that during a visit to Korea in May, she played a few tracks for Lisa, who responded, “It’s amazing, I love it,” making Rosé feel great. Describing her album as “about the terrible 20s,” Rosé, now 27, expressed a desire for people to understand her without judgment. “I’m ready to be more vulnerable, open, and honest so people can accept me as I am.”
Meanwhile, Rosé’s single APT. has made waves globally, reaching #8 on the U.S. Billboard Hot 100 and #2 on the UK Official Singles Chart Top 100, sparking a worldwide APT. sensation.