JYP Entertainment has long been recognized as a powerhouse in producing successful K-pop girl groups, having launched iconic acts like Wonder Girls, who left an indelible mark on the history of K-pop, miss A, and TWICE.

However, fans have recently discussed a decline in the popularity of JYP’s girl groups. Many believe this drop to the company's lack of effort in promoting its artists amidst fierce competition within the industry.

One netizen sparked a debate on a popular online forum, highlighting that JYP’s 4th-generation girl groups, such as ITZY and NMIXX, have not been receiving the attention they deserve, raising concerns about their visibility.

Korean netizens joined the conversation and shared their two cents on why JYP Entertainment's 4th generation girl groups are failing to gain explosive popularity. 

They commented:

"1. The songs are bad. 2. They lack charm. 3. They only focus on Yuna's appealing looks. In conclusion, the more you see them, the more boring they get, so you stop seeking them out."

"Honestly, their songs aren't even as good as those from lesser-known agencies..."

"It's not just about not being able to promote them—they just lack charm, haha."

"In the beginning, it made sense for them to push the 'good body figure' marketing for promotion, but now that's all they're doing. The quality of the songs isn't great, and their dancing only stands out individually. When they're together, it's not that impressive..."

"Is this ITZY's problem or JYP's problem? Their story is always the same, haha. They pretend to feel sorry for ITZY while tearing down the members."

"Gaining popularity isn’t something that can be controlled by human effort..."

"They still look great, so if they just had good songs, they could still succeed. But JYP always gives them terrible tracks."

"They have both beauty and talent, so all they need is good songs. Please, just give them that."

"They should go back to Park Jin Young’s songs and choreography like they did with Wonder Girls or miss A."

"For ITZY, all they need are good songs. But at every important moment, the songs are..."

"ITZY had a great debut though."

"Maybe they should try something other than the 'girl crush' concept. It's oversaturated, and the concept doesn't fit them. Targeting male audiences might be a better approach."

"Honestly, it's over for them... They can't recover anymore, haha."

"This isn't about girl group marketing—they need better songs."

"JYPE needs to shed that outdated vibe. Their designs still feel stuck in 2017-2018."

What's your opinion on this matter? Let us know in the comments below!

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