LE SSERAFIM has lit up a famous New York City landmark in their official team color.

On September 11th (KST), LE SSERAFIM attended the lighting ceremony at the Empire State Building. In celebration of the release of their 4th mini-album CRAZY, the iconic building shone in 'Fearless Blue.' 'Fearless Blue' is the signature color of LE SSERAFIM, representing the highest temperature of a star. It embodies the bold, unafraid nature of LE SSERAFIM and their fandom, FEARNOT.

They expressed their excitement by saying, "It's an honor to light up the Empire State Building, a living piece of New York's history and an international symbol, in 'Fearless Blue.'" They introduced 'Fearless Blue' by stating, "Our official color stands for passion, independence, strength, hope, and dreams. We believe it perfectly reflects the meaning of this collaboration," showing their satisfaction. This event was held in collaboration with the international NGO, Make-A-Wish Foundation, to promote awareness for children battling serious illnesses and encourage participation.

The event garnered significant attention. New York City authorities shared a welcoming message on their official SNS, and the venue was bustling with media and fans who came to cover the event.

LE SSERAFIM remarked, "Knowing that the lighting ceremony could help support the campaign for children with critical illnesses makes it all the more meaningful. We are happy to spread positive influence."

Meanwhile, LE SSERAFIM’s title track of the same name has reached 76th on the Billboard Hot 100 chart (as of the 14th), setting their personal best.

SEE ALSO: LE SSERAFIM win #1 + Performances from September 12th 'M! Countdown'!