Recently, Korean media started referring to Jin as the "representative of South Korea," emphasizing his significant contribution to enhancing the global image of both the country and K-pop.

Despite being discharged just two months ago from 18 months of military service, Jin has already achieved remarkable milestones. He has held a concert for his fans, become the face of two global luxury brands, appeared on multiple variety shows, launched a successful show of his own, graced the covers of several magazines, produced his solo album, and even participated as a torchbearer in the Olympic Games, representing South Korea.

On August 20 the artist has also been announced as the "Honorary Seoul Ambassador", being named the Face of Seoul.

Korean media frequently highlights Jin's endearing personality, relentless work ethic, and continued success in the face of challenges. His return to the entertainment industry had an immediate impact, with Hybe's stock prices soaring. Articles about Jin consistently dominate the Top 30 trending topics on Naver, reflecting the public's deep affection for him.

On August 21, Korean media further solidified his influence by dubbing Jin "Hybe's savior.":

"Since his military service in June, Jin has been a hot topic for his activities in various fields. He held a fan event called '2024 Festa' the day after his discharge, and recently participated as a torch bearer for the 2024 Paris Olympics, raising his status as a global star.

He is also active in the entertainment industry. On the MBC show 'It's Good to Get a Good Rest' that aired on the 19th, he showed a different side of himself spending time with nature. Appearing on his first terrestrial entertainment show since his comeback, Jin not only diligently worked hard but also showed off his cooking skills and entertainment sense, achieving the program's highest viewership rating (6.4% nationwide).

On the 20th, BTS' official YouTube channel released a video of "Run, Seokjin" in which they visit their alma mater in their school uniforms.

Jin's all-out activities continue like this, and with a comeback as a singer planned for the second half of the year, attention is focused on whether HYBE, which has been struggling recently, will bounce back. This year, HYBE has been struggling due to internal conflict with Ador's CEO Min Hee-jin and other controversies.

This has caused Hive's stock price to fluctuate and even raised the issue of crisis.

Jin is expected to release an album in the 4th quarter. The stock price is expected to rise as well.

It is expected that Jin's return would bring good tension to the K-pop industry".