EXO member and solo artist BAEKHYUN is ready for global domination. BAEKHYUN’s USA Official Artist Store, ‘BAEKHYUN STORE’, officially opened on August 13th.

‘BAEKHYUN STORE’ is the official site to pre-order and purchase the USA Exclusive versions of BAEKHYUN’s highly anticipated ‘Hello World’ the 4th mini album. As a special treat for global BAEKHYUN fans, the store also features a mini-game with a sweet surprise at the end.

The USA Exclusive physical album collection, which is only available for purchase at BAEKHYUN STORE, comes in four versions: Jewel – Hello Ver., Jewel – World Ver., Photobook – Hello Ver., and Photobook – World Ver. Each physical album includes exclusive photo cards that are not included in any other versions as BAEKHYUN’s gesture of gratitude and appreciation for his global fans.

Also available for pre-order are four versions of the digital album released exclusively on BAEKHYUN STORE. The digital albums include a special message from BAEKHYUN to his fans. Since it is the USA Official Artist Store, only credit cards with US billing addresses will be accepted. All sales at ‘BAEKHYUN STORE’ will be reported to Billboard charts.

BAEKHYUN’s long-awaited comeback album ‘Hello, World’ the 4th mini album centers on BAEKHYUN’s ambition to depict a world where imagination becomes reality, further conveyed through the themes of ‘dreams’ and ‘aspirations’ expressed as various movie genres. Genres, such as “action,” “drama,” “noir,” and “romance,” are reimagined through

BAEKHYUN’s unique style, heightening anticipation for this creative exploration. ‘Hello, World’ is expected to receive enthusiastic response from listeners as it is not only BAEKHYUN’s first solo album since his 3rd mini album ‘Bambi’ released in 2021, but also his first artistic endeavor since starting anew at the label INB100 with CHEN and XIUMIN.

The release of a U.S. exclusive album signals BAEKHYUN’s first step into the U.S. music scene. For the first time as a solo vocalist, BAEKHYUN is reaching out to fans in the U.S. and engaging with his global followers on a worldwide scale. Following the release of ‘Hello, World’ the 4th mini album, fans can look forward to BAEKHYUN’s active presence in North America and global mass media.