On the 15th, Sunmi captivated attention by holding a reverse fan gift event for fans who attended the pre-recording of MBC's 'Show! Music Core.'

This reverse fan gift event was conducted on an unprecedented scale, impressing the fans on site. Sunmi gifted pink balloons, baskets, heart cushions, and chocolates, all in line with the concept of her new song 'Balloon in Love,' turning the MBC Sangam-dong location into a charming pink hue.

Known as the 'Queen of Reverse Fan Gifts,' Sunmi has consistently shown her love for fans with various reverse fan gift events during each activity. 

During her summer promotions for 'Heart Burn,' she treated fans to Samgyetang (ginseng chicken soup) and even visited a Samgyetang restaurant with them. Additionally, during her 'STRANGER' promotions, she provided chairs for fans who had to sit on the ground while waiting for her, drawing attention and praise.

Fans are eagerly anticipating what activities Sunmi will undertake with her new song, having expressed her gratitude and love for the fans through these reverse fan gift events.

Sunmi made her comeback on the 13th with the new digital single 'Balloon in Love,' returning after eight months. The song captures Sunmi's unique perspective and witty ideas, with lyrics expressing the feeling of a heart swelling with love, likened to a balloon. The dynamic band sound and the fast-paced beat convey the catharsis of a thrilling moment.