How many facets are there to the Jessica Jung story? ⁠

“Beep Beep,” Jessica Jung’s fourth EP, comes some six years after her third mini solo album, “My Decade”: “This EP was definitely for my fans, my Golden Stars—they’ve waited so long and deserve the best,” she says. At the same time, her 10-year-old fashion and cosmetics brand Blanc & Eclare is stronger than ever, having opened its fourth boutique in China last April, in Beijing’s Chaoyang Joy City mall. 

And as if music, fashion and business were not keeping her fully occupied, Jung became a bona‑fide author when she published her young adult romance, “Shine”, in 2020 under Simon & Schuster, and its sequel, “Bright”, in 2022, presented as a behind‑the‑scenes look into the K‑pop industry but with fictionalised elements.⁠

In the 17 years since her debut, Jung has lived through immense “highs and lows, joys and sadness”, but she stays upbeat about what everything means for her: “It has certainly been a long, winding journey,” she says of her evolution, personally, musically and fashion‑wise. ⁠

“However, all these experiences have shaped me into the woman I am today. I’ve been fortunate [in that I’ve been able to] pursue all of my dreams and passions, and I’m always thankful to all those who’ve made that possible.”⁠